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packaging Design

In terms of design, we chose to elevate Browndog while still keeping it playful, fun, and friendly. The warm colors and the use of photography give a respected and professional feel to the Ice Cream while the witty copy appeals to a mature audience. For the Facebook ads, we wanted to give them the same feel as the packaging but enlarge the images and switch up the copy to easily get the attention of anyone browsing the site. We kept in mind who this brand wishes to target and overall wanted to give Browndog a clean, smart, and fun design.